The idea of targeted marketing is nothing new. Even before the advent of computers and data science, businesses have always tried to optimise their advertising campaigns by tailoring their advertisements to their ideal buyers.

Data science allowed businesses to become more effective at this targeting. However, it was still necessary for businesses to manually create the advertising content they wanted to share with their target buyers. That is, until recently.

In this episode, Hikari Senju joins Dr Genevieve Hayes to discuss how advances in AI technology have made it possible to generate personalised advertising content, optimised to produce the best results, and what that means for content creators.